Factory Automotive

DEC 2018

Skills: User research, responsive wireframing, client presentations and feedback.

Tasks: Full redesign while maintaining strong SEO value. Merge products, services, and informational materials into a unified eCommerce experience. Create a modern yet vintage design to showcase complex and high-end products.

Discovery Phase:

Held client briefing which evaluated user base, offerings, and market. Studied current site analytics, heatmaps, and user feedback. Mapped current homepage links and taxonomy. Analyzed competitor sites and compiled industry-standard taxonomy.

Ideation Phase:

Cooperated with client to generate a desired user flow and a clarified, industry-standard taxonomy that would maintain SEO value.

UX Phase:

Created over 40 pages of wireframes using in-house template and symbols library. Client required multiple custom pages and page elements for B2B and B2C use cases. Included several rounds of client feedback and weekly stakeholder meetings. Wires include developer handoff and internal notes.

Design Phase:

Worked closely with internal design team iterating through several rounds of client feedback. Provided design specs and direction to incorporate both modern and vintage styles. Wires include developer handoff and internal notes.